How important is design and how do you find a balance between trends and personal inspiration?
You cannot improvise a personal stamp in the long run, and that is why there are plenty of very popular short-life designer houses because in a sea of trends they don’t end up knowing which ones to follow. When you’ve been in it for almost 10 years, like us, you’re not looking for inspiration, but it comes on its own. The more you are in it, the deeper the inspiration. And there is, of course, love and passion for what you do. We didn’t go into fashion because we don’t know what we’re going to do, we were already in fashion long before we decided to create a brand. That’s why everything we do is a long-term plan.
Can we expect the continuation of the jewelry collection with your signature?
Absolutely, but we will not rush. This collection will always be part of our offer. We will add some models and we will say goodbye to some until the idea for a completely new collection with a different focus and aesthetics comes up.
How different is the process of creating a clothing collection, and jewelry?
Whether it is jewelry or wardrobe, the process of creating the collection is quite similar and starts from the material, be it silk or baroque pearl. From that first step, we let our imagination run wild and fit into the vision we have for each collection. It can be quite challenging but it’s phenomenal.
What awaits us for autumn/winter 2021? First of all, a lot of black and white aesthetics inspired us the most. We will have coats that we haven’t done for a long time, as well as, of course, dresses that are perhaps the most sought after this season since the easing of measures took effect. In addition to the collection that we will present at the beginning of October, the great news is that we are opening our first studio in Makedonska 21, which we are especially looking forward to.