In a city that never stops moving, Jovana Mirosavljevic moves with rare grace—both on stage and in the streets. A celebrated ballerina, acclaimed model, and owner of a fashion concept store that pulses with individuality, she has become more than a style icon—she’s a living embodiment of elegance in motion. We sat down with Jovana to talk about the language of clothes, the phases of fashion she’s danced through, and how her personal style continues to evolve as a visual narrative of her life…. 

When did you first realize that the clothes you wear are a part of your identity, and when did you first feel the need to express yourself through clothes?

Very early on. So Ive heard…I was about three years old when I started lecturing my kindergarten friends and teachers about shades of pink, apparently, it annoyed me greatly that they were not realizing that I wasn’t  wearing pink but very pale, so called ‘ballerina pink’. That story always makes me laugh. There’s a photograph of a masquerade at my kindergarten when I was about 6. Among fairies, ballerinas and clowns, colorful costumes and age proper themes, there I was, a tiny, skinny girl, with my back slightly and shoulders curved, wearing all black and a pair of my dad’s  Ray Ban Aviators. Guess what my costume was. A model! But what it actually was, it was me, then and now!

As both a ballerina and a model, your life blends grace with an edge—how do these two worlds influence the way you dress and express yourself through fashion?

Spending most of my life on stage, runway, and in front of the camera, gave me so many opportunities to be someone else, to wear what I would never have the chance or even desire to wear, it gave me so many faces and roles. That’s why I never wear makeup or force ‘costumes’ on myself in real life. But then again, am I? Life is sort of of a stage as well and we are always playing certain roles. Both of these professions gave me so much knowledge, understanding, and appreciation for who and what stands behind every piece of clothing, every costume, and every accessory. I love the heaviness of legacy and ghosts of the past that old costumes carry in them, they make me both happy and sentimental. At the same time, working with designers and being a part of new creations makes me feel equally privileged.

Are there particular pieces or looks that you consider your ‘signature’—items that truly represent who you are?

Absolutely, any piece created for me by Dragana Ognjenovic, sometimes I’m not sure where Jovana begins and Draga ends and vice versa… it’s been too long. Also a pair of black cropped mom-fit jeans paired with an oversized black t-shirt that’s been washed so many times that fabric became perfectly soft and heavy..they don’t make those anymore.. short ankle boots, Cowboy style, or a pair of Doc Martens. 

Who or what has had the biggest influence on shaping your sense of style, and how have those inspirations changed over time?

My mom was the first influence. She taught me that red nails should always be short, that navy is classy, that lipstick must be perfectly applied, that less is more, that class and style don’t exist without brains and manners to follow. I was never influenced by anyone, there are some amazing ladies and men in my life whose style and sense of fashion I admire alongside their hearts and minds.

Your fashion concept store is known for its unique aesthetic—how much of your own personal style is reflected in the collections and atmosphere of the space?

Oh, it’s all me. Every time I tried playing against myself it ended very unsuccessful. What I do at ‘Jevremova25’ is curation, attention to detail, and selection… it evolved over the years, of course, there were mistakes and bumps on that road but I found ways back to myself and ways to keep reconnect with what I do is what makes it what it’s supposed to be.

Tell us your definition of style.

Knowing who you are.